When the time came to get an education, I went to Enschede to study Industrial Design Engineering. I accomplished my master’s degree in 2012, specializing in Design. With this master’s degree in my pocket, I worked as an industrial designer in bicycle lightning for a few years – I’m sure you know how important bikes and their lights are to us Dutch folk ;). However, I felt like there was something missing in my life. I quit my job and travelled through South America for about a year, hoping to find what I was looking for. Little did I know, I had it in me all along: the creativity I was brought up with was lost working in mass production.
I missed working from my creative intuition and wanted to explore it more. So, I started a freelance designer business and focused on developing my craft as a multi-talented designer. I worked on many total branding concepts, including website design, graphic design, illustrations and animations.